Malcom Gladwell's New Yorker articles

As Fast Company says:

"By the time you finish a Gladwell article, you feel as if you've watched a movie and read an academic journal all at once. Your brain is exercised and entertained, your perspective changed. Many of his New Yorker pieces inspired parts of The Tipping Point and Blink."

This guy's articles are always fascinating, and many of them have specific application to business, doing it better (and how not to do it worse).